زارع زاده مهریزی, محمد رضا
دانشگاه علوم پزشکی و خدمات بهداشتی درمانی شهید صدوقی یزد
[ 1 ] - نگرش مسئولین به میزان تاثیرعوامل آمیخته بازاریابی در بیمارستانهای شهر یزد
Background: In view of high expences in the hospitals especially governmental Hospitals and need for regulations in the financials aspect makes it necessary to evaluate the effect of every factors effective in health services marketing(Internal and external customers attitude) the management can plan and design according to the role and effects of these factors in regulation of the hospitals,...
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