مهدیه , امید

[ 1 ] - نقش مقایسه‌ای واحدهای وظیفه‌‌ای در فرایند توسعه محصولات جدید (مورد مطالعه: شرکت تاژ)

New product development is said to be the lifeblood of a company. This is especially more true today than ever before in the history. Companies that simply wish to exist must now evolve new products at an increasing rate to enhance their competitive posture or even to survive. There are no sacred niches that can be harvested for long periods of time We must also be aware of the fact that compan...