ali mircholi
M.Sc Student of Marketing Management, Official Sciences and Economics Faculty, University of Isfahan,Isfahan,Iran
[ 1 ] - Trust, Reputation and Quality of E-Banking Services (Case Study: Melli Bank Customers)
In today’s very competitive world gaining competitive advantage is bound to arranging products and services of companies and businesses in accordance with customers’ needs. For this purpose, gaining reputation in E-service can be quite helpful. Thus the goal of the present research is studying the effect of E-Banking Service Quality on Bank Reputation. So a coherent collection of structures wer...
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