Usha Thangamuthu

Department Of Bank Management Ethiraj College for Women, Chennai

[ 1 ] - CUSTOMER RELATIONSHIP MANAGEMENT AND ORGANISATIONAL COMPETETIVENESS OF COMMERCIAL BANKS IN CHENNAI

Commercial Banks and Financial Institutions are recognizing that they can no longer look at a customer from a specific product but must encompass the entire customer relationship to fully understand a client‘s profitability. From a strategic standpoint, Customer Relationship Management (CRM) mobilizes resources around customer relationships rather than product groups and fosters activities that...

[ 2 ] - IMPACT OF HRM PRACTICES ON EMPLOYEE SATISFACTION IN PUBLIC SECTOR COMMERCIAL BANKS IN CHENNAI

Abstract Building on the notions of soft or “high commitment” Human Resource Management , the relationship between human resource practices and work outcomes is an increasingly researched topic in human resource management . Founded upon a theory Y approach of employees as active,self-controlled human beings who like work, seek responsibility, and serve objectives to which they are committed, s...

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