Hamed Mohammad Hashemi

[ 1 ] - Feasibility of customer relationship management implementation from employees and managers perspective of Melli Bank in Esfahan city

The purpose of this study is the feasibility of customer relationship management implementation from employees and managers' perspective of Melli bank in Esfahan city by using structural equation modeling (SEM). This study is applicable in terms of purpose and descriptive –survey in terms of method. The sample population of this study was employees and managers of Melli bank in Esfahan city in ...