Mahsa EsmaeiliGookeh
Department of Industrial Engineering, K.N. Toosi University of Technology, Tehran, Iran.
[ 1 ] - A New Model to Speculate CLV Based on Markov Chain Model
The present study attempts to establish a new framework to speculate customer lifetime value by a stochastic approach. In this research the customer lifetime value is considered as combination of customer’s present and future value. At first step of our desired model, it is essential to define customer groups based on their behavior similarities, and in second step a mechanism to count current ...
[ 2 ] - Customer Lifetime Value Models: A literature Survey
Abstract Customer Lifetime Value (CLV) is known as an important concept in marketing and management of organizations to increase the captured profitability. Total value that a customer produces during his/her lifetime is named customer lifetime value. The generated value can be calculated through different methods. Each method considers different parameters. Due to the industry, firm, business...
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