Fatemeh Deris
Shahid Bahonar University of Kerman
[ 1 ] - Exploring Persian Commercials Based on the Halliday’s Systemic-Functional Grammar
Advertisement has long been used as a tool for informing and attracting audiences in different ways. This study aims at investigating the linguistic tools of advertisement in Persian on the basis of Halliday’s systemic-functional grammar theory. The data of this study were gathered from written and verbal commercial advertisements which were recorded and rewritten in order to investigate verbal...
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