Thematic analysis of the news of the 2020 Tokyo Olympics with emphasis on gender(case study: Shargh news paper)

  abstract:   The purpose of writing this article is to thematically analyze the news of the 2020 Tokyo Olympics by emphasizing gender and presenting an indigenous model of its related components using the theories of experts. The text of the Tokyo 2020 Olympic event is in Shargh 1400 newspaper (August 1 - August 17) which is a purposeful sampling, first based on commonalities, related themes, main and finally the central themes of each category of the research subject and identified in Finally, the network draws and analyzes topics related to what gender representation is in the Iranian media. Findings show that concepts (hegemony, sports metaphors, surrealism) play a key role in depicting gender representation. In the organizing themes in the form of sports hegemony, the sub-themes such as gender discrimination were used, in the organizing themes in the form of sports metaphors, the sub-themes of the words men and women were formed, and in the organizing themes in the form of distorted reality. Hegemony is a form of support for the dominant male ideology that leads to economic, social and cultural inequality for women. Also appears. In the findings related to sports metaphors, the words of the encounter are different in men and women, and in fact, magnifying or distorting information about a real event of sports reporting (Kimia Alizadeh competition), causes another trace of the original reality in TV reports or There is no press left. This research can be a good model with a holistic, systematic and long-term view of the sociology of Olympic sports Keywords: thematic analysis, Olympic 2020 news, gender, representation, Media