Study the Effect of Competitive Intelligence Components on Creating Innovation

Today, such organizations are successful and can continue to grow and survive in the competitive conditions that try to make use of thoughts and new ideas and identify needs and environmental opportunities and exploit to their benefit the actions that other organizations are doing in order to gain a competitive advantage and thereby, they can prevent the possible threats that will arise in the future for the organization. In this regard, competitive intelligence as a systematic process and innovation as a means to create competitive advantage is used. The purpose of this study is to investigate the effect of competitive intelligence on innovation. The study population consisted of 85 persons who are the staffs and directors of Esfahan Zam Zam Company. Tools for data collection included two questionnaires that were derived from Weiss (2002) and Fleisher(2003) . The collected data were analyzed by using SPSS 21 and Smart PLS 2.0. The research results showed that competitive intelligence has a significant positive effect on innovation and its amount is equal to 0.841 .