Presenting an Appropriate Model of Cultural Diplomacy Based On the Elite Capacity

Authors

  • Mohammad Taheri, Mahmoud Reza Assistant professor, Department of communication Sciences and media Studies, Central Tehran Branch, Islamic Azad university, Tehran, Iran
  • Rezaie, Ali Akbar Assistant professor, Department of management and Economic, Science & Research Branch, Islamic Azad university, Tehran, Iran
  • Zohreei , Mohammad Ali Ph.D. Student, Department of management, UAE branch, Islamic Azad University, Dubai, United Arab Emirates
Abstract:

Purpose: The present paper aimed to present a suitable model of cultural diplomacy based on elite capacity. Methodology: The statistical population included the scientific elite, including professors, students, Executive and cultural managers of universities and the selected institutions and departments, including 4500 people, who was studying in the academic year of 2016-2017, of whom 354 people were selected based on the Kerjeci and Morgan tables, in Simple and randomized stratified method. The extracted components and sub-components, after reviewing the documents of theoretical foundations and factor analysis, the matrix of the research components was examined for the panel of experts and the research components, in terms of naming fitness. Findings: The results of the data analysis showed 6 components were extracted, among which, the components of setting up elite activity space, the utilization of the elite idea's capacity, the fitting of the elite presence based on the cultural diplomacy of the country, in the field of elite capacity and multi-dimensional valuation components of cultural diplomacy of the country, the cultural valuation of cultural diplomacy of the country, and the scientific-expert evaluation of the cultural diplomacy of the country, were included in the field of cultural diplomacy and the model was also drawn and the GFI model was calculated equal to 0.937 and verified. In addition, among these six factors, 5 factors are in a favorable situation, according to the calculated mean (3.90), (3.188), (3.14), (0104), (3.185), and (3.778) and being larger than average of population (3) and the elite presence fitting component had a lower utility than other components, based on cultural diplomacy of the country. Discussion: the structure and set of cultural laws of the country were in a favorable situation in line with the use of elite capacity

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Journal title

volume 1  issue None

pages  60- 78

publication date 2018-06

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