Develop a motivational model based on organizational image and competence

This study develops a model of employee motivation based on organizational image and competence of managers in the staff of the General Department of Sports and Youth of Isfahan Province. The statistical population of this study consisted of all employees of the General Department of Sports and Youth of Isfahan Province. The number was 327 people, a statistical sample of 149 people (men and women) were selected. To collect information, a researcher-made questionnaire of organizational image 61 questions of Motivation Questionnaire, Ojaghi in 2010 and Elric Managers Competency Questionnaire (2000) were used.. Pearson correlation coefficient, factor analysis, multivariate regression, path analysis were used to analyze the data and structural equation modeling method was used to present the model. Results: The results of this study show that the organizational image not only has a direct effect on motivation, but also its indirect effect through employee motivation is greater than its direct effect. Conclusion: Therefore, competent managers of the Department of Sports and Youth by creating a proper organizational image in the minds of employees can not only increase employee efficiency, but can also increase employee motivation, which is effective in the organization.