An Investigation on the Relationship between Body Management and the Youth Social Identity (Case Study in Sari Boys and Girls)

Alongside with the visual symbols of status and identity in the late modernity, the bodies have become converting to express symbol of identity and personality. Body care and supervision provide this opportunity for individuals to keep a clear narrative of their identity and put it watching others. This research has been done with the aim of investigating the relationship between body management and the youth social identity. The young people aged 18 to 30 of Sari were among statistical population. The sample size was 384 which obtained with Cochran formula and by multi-stage cluster sampling. The results indicate that, nowadays many efforts done by the youth about having a beautiful appearance and body up this way to achieve the distinguishing characteristic. They want to show themselves in community differently. Thus attempting for having a beautiful face and appearance and perfect limbs rather than be associated with the rejection of their identity comes from acceptance of their identity.