نگرش و رفتار استفاده از وسایل ایمنی و حفاظت فردی: تحلیل مخاطب برای طراحی یک مداخله تغییر رفتار برای کارگران ایستگاه های در حال ساخت مترو اصفهان

  Background and Aims: Audience analysis has important role in designing behavior change interventions. In this study, we aimed to measure attitudes and behaviors related to usage of personal protective equipment (PPE) to design an intervention for persuading employees to use PPE in their work settings.     Methods: In this cross-sectional analytical study, an attitude and self- reported behaviors questionnaire and an observational checklist were used to measure the attitudes and behaviors related to usage of PPE in all 44 employees. Then, the collected data were analyzed.     Results: Labors have relatively desired attitudes toward using PPE. Most labors reported that they always or usually had used PPE while working. During observation, we explore that PPE usage was not good at all and some PPE like safety helmets, masks and safety clothes were used less by them.     Conclusion: Regardless of having desired attitude and self-reported behaviors, people might have risky behaviors. So, we must notice to virtual behaviors and their causes to have a successful program. Identifying and analyzing audience is necessary to design an effective behavior change intervention.