عوامل موثر بر پذیرش سلامت همراه از دیدگاه پزشکان مراکز آموزشی درمانی

Introduction: World Health Organization reports&rsquo;, indicated that the image of health care service delivery have changed by application of mobile health and wireless technologies for supporting and achieving the objectives of health industry. The present study aimed to determining the level of physicians&rsquo; familiarity with Mobile Health Services and investigating the factors affecting that Methodology: A cross-sectional study was carried out in Zahedan University of Medical Sciences in southeast of Iran in 2016. The statistical population includes all physicians working in five University Teaching Hospitals (n=150). A validated questionnaire, prepared based on the variables of Technology Acceptance Model 2 and models, was used for data collection. The reliability of the given questionnaire was confirmed with the correlation coefficient of 0.8. Moreover, SmartPLS 3.2 and SPSS software were used to the data analyzing. Results: Most of the respondents (112, or 74.4%) were female and 84 of them (56%) were less than 30 years old. All the physician used Smartphones. The score of perceived usefulness, behavioral intention, perceived enjoyment, and subjective norm, perceived ease of use, image, volunteering and objective usability constructs were higher than average baseline, representing the acceptance of mobile phone by them. The relations of all constructs with one another towards the attitudinal and behavioral objectives of the mobile health services acceptance were significant (P< 0.05). However, demonstrability construct had not any correlation with perceived usefulness (P>0.05). Conclusion: The most significant factors affecting the mobile phone acceptance by the physicians were identified. The results of this study may provide useful information to the health mangers and policy makers to take step toward improving the service quality by using the new technologies.&nbsp;