عوامل موثر بر ارتقاء سواد رسانه‌ای برنامه‌سازان مجموعه‌های نمایشی سیما

Media literacy has always been emphasized by experts as a means of developing critical thinking, but it is not only pointed to the audience but also necessary for media producers. Ability to analyze message helps the content producers to have a better understanding of the production process. In this research, we pay attention to media literacy of IRIB drama producers based on the Knowledge structure model. The purpose of this research is to find out whether the individual factors and organizational factors are significantly correlated with the level of media literacy of producers or not and In the meantime, what are the ranks and position of each of the organizational factors. The population of this research that is the drama producers set up to 159 people. Sampling method was census and the questionnaire was distributed to all producers that eventually 152 questionnaires were completed for the research. Results demonstrated that there is a significant relationship between both individual and organizational factors to the level of media literacy. Also between organizational factors: Reward system, participatory decision-making management style, training, meritocracy, and the evaluation system are significantly related to the level of media literacy.