Marketing at the Entrepreneurship Interface:
نویسنده
چکیده
The purpose of this multinational study was to determine the similarities and differences among male and female purchasers and non-purchasers regarding their attitudes and opinions about E-commerce, related web sites, and buying behavior. In the fall of 2001 three University faculty members in Australia, England, and the United States surveyed business students. Results indicated that attitudes regarding E-commerce were similar across all three countries. E-Marketing at the Entrepreneurship interface appeared similar for students in English speaking countries. INTRODUCTION The authors believe that this paper is of interest, and relevance, to the ‘Interface.’ First, many professional writers and journalists see the Internet as de facto entrepreneurial, that might well explain the popular hysteria over the so called dot.com crashes. Certainly, the more measured debate about the existence of a ‘New Economy’ suggests that the Internet will provide new entrepreneurial opportunities. That debate implies a reconsideration of what is appropriate marketing and that requires an intimate understanding of consumer behavior. Of particular import would be, if that behavior differs from behavior exhibited when using other more conventional channels of distribution.
منابع مشابه
THE MARKETING SCIENCE INTERFACE: PROMOTING THE ENTREPRENEURSHIP AGENDA WITHIN THE SCIENCE, ENGINEERING AND TECHNOLOGY (SET) CONSTITUENCY OF HIGHER EDUCATION. Dr Pauric McGowan, Director of the Northern Ireland Centre for Entrepreneurship
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