The Repetition-Shift Plot Structure: A Cognitive Influence on Selection in the Marketplace of Ideas
نویسنده
چکیده
Cognitive Science research on how to sequence examples to facilitate learning and memory has implications for how to structure information to facilitate its social distribution. Specifically, repetition among obviously similar items capitalizes on comparison to establish a pattern, enabling a final contrasting item to break the pattern and be interesting. We term this the Repetition-Shift plot structure. It is widespread: it is present in roughly a quarter of current fullpage magazine advertisements, and about a third of story jokes and folktales. Results from an experiment show when and for whom jokes with this structure should be more interesting than those without the initial repetition. Thus we document evidence for a cognitive factor for how information is selected in the marketplace of ideas.
منابع مشابه
The Repetition-Break Plot Structure: A Cognitive Influence on Selection in the Marketplace of Ideas
Using research into learning from sequences of examples, we generate predictions about what cultural products become widely distributed in the social marketplace of ideas. We investigate what we term the Repetition-Break plot structure: the use of repetition among obviously similar items to establish a pattern, and then a final contrasting item that breaks with the pattern to generate surprise....
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