Internet and E-commerce Patents

As this new medium has become pervasive, companies with an Internet presence have labored to distinguish their Web sites and marketing techniques from the offerings of others. Consumers who purchase goods and services over the Internet want things faster, cheaper, and better. Waiting for a slow Web site to download overly complicated graphics or navigating through clunky computer screens have prompted Internet consumers to switch to user-friendly Web sites. Unlike shoppers in a grocery store or a shopping mall, shoppers on the Internet can dump vendors at the click of a mouse.