Can Context Tame Web TV?
نویسندگان
چکیده
Web TV is making a comeback, as users increasingly co-consume TV related web content on their companion devices (tablets and smartphones) in sync with TV watching. In this ‘dual screen’ experience, users download and invoke TV apps on their companion devices to personalize their Superbowl or American Idol TV experience with a web counterpart. Unfortunately, the added effort in continually finding and invoking one of many TV Apps threatens to undermine the lightweightness of cognitive experience that makes TV addictive. In this paper, we propose a 2 screen contextual UI that balances the richness of an App driven 2 screen experience with the simplicity of a desirable TV experience. We further share user feedback that is both reinforcing and surprising in relation to the appropriate and inappropriate uses of context in a living room setting. Keywords—Search & discovery, multi-app interactivity, media multi-tasking, context-aware, development tools
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