Ingegerd Rydin and Ulrika Sjöberg
نویسنده
چکیده
People visiting industrialized countries, often have their first contacts with a new culture through the media. The television set has, for example, such a central role in people’s everyday life that it often is the first “furniture” you encounter when you come to a new place. Hotels, whatever standard they have, are at least equipped with a television set in most rooms. And who has not grabbed the remote control immediately and starting to zap through national as well as international channels like CNN and BBC. We have all experiences of how we form our opinions and attitudes about a culture through the media, because the media is normally perceived as a “window to the world”, a widely used metaphor. As media scholars we are aware of media’s misrepresentations and false pictures, but when entering a new community, we still often rely on the media representations, before we “climb out” in the reality and learn about it in more depth.
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