Refining the dual-process theory of preference construction: A reply to Gawronski, Martin and Sloman, Stanovich, and Wegener and Chien

نویسندگان

  • Margarita Gorlin
  • Ravi Dhar
چکیده

Our target article proposed a dual-system framework for understanding context and task effects in choice. In this summary, we address the major points made by each set of commentators and, building on their suggestions, define a more precise dual-system theory of preference construction. We also propose some avenues for future research on a broader dual-system approach to understanding choice. © 2013 Society for Consumer Psychology. Published by Elsevier Inc. All rights reserved.

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تاریخ انتشار 2013