Willingness to Pay for Uncertainty among Consumers

نویسندگان

چکیده

In this paper, we report on the result of interviews conducted among consumers blind boxes. First, definition boxes, are products which contain uncertain single good inside along a series, means uncertainty plays an important role in product, and might get ones they didn’t really desire series. We perform qualitative analysis their responses that 60% interviewers experienced or liked buying boxes as well providing reasons like anticipation, interested uncertainty, introduced different personalities. find have willingness to pay for also personality types gender very determining people’s preferences about provide suggestions marketers effective marketing practices.

برای دانلود باید عضویت طلایی داشته باشید

برای دانلود متن کامل این مقاله و بیش از 32 میلیون مقاله دیگر ابتدا ثبت نام کنید

اگر عضو سایت هستید لطفا وارد حساب کاربری خود شوید

منابع مشابه

Investigating Consumers' Willingness to Pay for Organic Green Chicken in Iran (Case Study: Rasht City)

Health and safety are important factors in today’s life. Most of studies show that consuming the chicken that has anti biotic caused different diseases like digestive vessel cancer. Attention to controlled use of antibiotics can play a key role in society health which considered in the production of green chicken. Planning for increasing the production of mentioned chicken needs the investigati...

متن کامل

Factors Affecting the Willingness of Consumers to Pay for Electric Cars in the Country

Increasing environmental pollution from fuel vehicle and limited fossil fuel resources have increased tendency to produce electric vehicles. In Iran, the use of electric vehicles requires further study in the field of supply and demand for this product. Regardless of the supply issue, the use of electric vehicles requires a better understanding of the needs, wants and tastes of consumers. In th...

متن کامل

Factors Affecting the Willingness of Consumers to Pay for Electric Cars in the Country

Increasing environmental pollution from fuel vehicle and limited fossil fuel resources have increased tendency to produce electric vehicles. In Iran, the use of electric vehicles requires further study in the field of supply and demand for this product. Regardless of the supply issue, the use of electric vehicles requires a better understanding of the needs, wants and tastes of consumers. In th...

متن کامل

Accounting for Respondent Uncertainty to Improve Willingness - to - Pay Estimates

All rights reserved. Readers may make verbatim copies of this document for non-commercial purposes by any means, provided that this copyright notice appears on all such copies. 1 Accounting for respondent uncertainty to improve willingness-to-pay estimates ABSTRACT In this paper we develop an econometric model of willingness to pay that integrates data on respondent uncertainty regarding their ...

متن کامل

ذخیره در منابع من


  با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید

ژورنال

عنوان ژورنال: SHS web of conferences

سال: 2023

ISSN: ['2261-2424', '2416-5182']

DOI: https://doi.org/10.1051/shsconf/202316901065