Using Action Research To Identify Unexpected Factors Affecting CRM Implementation
نویسندگان
چکیده
منابع مشابه
Identify the Critical Success Factors of CRM Implementation
The demand from the customer and pressure from the competitive market drive most of the Chinese commercial banks either on their way to implement the CRM systems or they are positively looking for the opportunity to integrate the CRM as an indispensable part of their business strategy in the next few years to come. Customer Relationship Management originated and prevailed among western companie...
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ژورنال
عنوان ژورنال: Journal of Applied Business Research (JABR)
سال: 2017
ISSN: 2157-8834,0892-7626
DOI: 10.19030/jabr.v33i4.9997