The exploration of corporate image sustainability: A Netnography study

This study aims to investigate the corporate image of six significant online organizational communities and their efforts achieve sustainability. The research focuses on exploring communication, interaction, connection strategies employed by these companies social media platforms build image. adopts a Netnography approach, employing thematic content analysis, sentiment network analysis analyze collected data. findings reveal various patterns in companies' communication approaches media, emphasizing commitment also highlights importance transparency collaboration building positive fostering stakeholder engagement. Overall, contributes growing body knowledge sustainability media's role shaping