TECHNOLOGIES FOR RESOLVING NETWORK CONFLICTS

The study and understanding of modern technological processes, occurring in society, ambivalent nature leads to the need clarify network processes. Social networks gradually become not only a theoretical construct, but also an empirical object included sphere human daily life. Uncontrollability, anonymity, lack unified value orientations strict system control over transmission information, multi-channel, hypertextuality, interactivity inherent interaction make it difficult resolve conflicts. In order reduce level acute contradictions, main measures regulating people's activities within information communication space should be taken. social capital as basic phenomenon that determines specifics structures is caused by fact this resource has direct impact on quality network, its functioning development. mechanisms distribution are used build attitudes, activities, model behavior foundation. It acts affects causes conflict, unfolding, development contradictions. allows us features conflicts consist their openness, sensory distancing, sanctions legal consequences for violation norms. Symbolic case unfolding confrontation. importance conflict resolution establishes controlling situation developing it, searching means ways achieve desired result, elaboration options preventing negative productivity problem, escalation violence destruction existing forms functioning. contributes transformation into more humane relationships people each other, interests changes life aspirations.