Rediscovering Herb Lane: Application of Design Thinking to Enhance Visitor Experience in a Traditional Market

The need to redevelop depressed traditional markets as cultural tourism attractions has been recognized urgent in contemporary urban regeneration projects. survival and development of these marketplaces can support economic prosperity sociocultural diversity. This study applies design thinking foster multidisciplinary collaboration integrate interactive technology with the aim enhancing visitor experience Herb Lane, which is a market for Chinese herbs. practice-based research details activities methods be undertaken throughout process. outcome yielded from process was mobile application that provides personal herbal recommendations, inspired by medicine practices herb-finding supported visual recognition technology. evaluated through field trial study, results indicate significantly enhance Lane. expected contribute practical knowledge regarding thinking, collaboration, smart tourism. It should also encourage relevant professionals work together continuity markets.