Pharmaceutical Marketing: A Literature Review

Marketing is the essence businesses and business fraternity globally have accepted this norm of marketing products effectively in order to achieve desired results. One premier global Industry Pharmaceutical Industry. It has a wide range scope right from over counter (OTC) life savings drugs medical equipments. So much so that Medical Education at large includes separate section as premium education experiences builds base for Pharma Product manufacturing. Getting across these Market requires essential skills hence it signifies efforts Marketing. As against general product, involves further more essentialities belongs category useful & needy but not one never plans buy medicine or equipment unless prescribed advised under care. This factor poses massive challenge field marketing.
 The Review paper attempts understand concept aims massively review existing literature on present inferences. conceptual study completed with help Secondary data. encompasses thoughts authors researchers who contributed domain. been categorised into studies Mix, Consumer Behaviour towards Products, Green approach execution Papers reviewed selected Author’s convenience judgement, which may result limitation inferences presented be indicative rather exhaustive.