Pengaruh Brand Trust dan Perceived Value Terhadap Customer Loyalty dengan Customer Satisfaction sebagai Variabel Intervening
نویسندگان
چکیده
منابع مشابه
Effect of brand trust and customer satisfaction on brand loyalty in Bahawalpur
Brand Loyalty is the only tool for any company to survive in a severe competition. Brand helps in creating relationship between consumer and producer. In this research we study and investigated the effect of service quality, perceived quality, perceived value, brand trust and customer satisfaction on brand loyalty. The service quality, perceived quality and value were determined to be input var...
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ژورنال
عنوان ژورنال: Jurnal Ilmiah Mahasiswa Manajemen, Bisnis dan Akuntansi (JIMMBA)
سال: 2020
ISSN: 2721-2777
DOI: 10.32639/jimmba.v2i4.612