Online Reputation of Selected Car Brands

Neural correlates of culturally familiar brands of car manufacturers.

Brands have a high impact on people's economic decisions. People may prefer products of brands even among almost identical products. Brands can be defined as cultural-based symbols, which promise certain advantages of a product. Recent studies suggest that the prefrontal cortex may be crucial for the processing of brand knowledge. The aim of this study was to examine the neural correlates of cu...

Time-Aware Online Reputation Analysis

Reputation, Reputation System and Reputation Distribution — An Explorative Study in Online Consumer-to- Consumer Auctions

Reputation is an important organization asset, particularly in the era of ecommerce. In an online consumer-to-consumer (C2C) auction market, a trader’s reputation sends an important signal to his trading partners in their decision-making, due to the nature of the anonymous transaction process. While prior research has shown that reputation systems, such as eBay’s

Reputation Transferability in Online Labor Markets

Online workplaces such as oDesk, Amazon Mechanical Turk, and TaskRabbit have been growing in importance over the last few years. In such markets, employers post tasks on which remote contractors work and deliver the product of their work online. As in most online marketplaces, reputation mechanisms play a very important role in facilitating transactions, since they instill trust and are often p...

Reusable Defense Components for Online Reputation Systems

Attacks on trust and reputation systems (TRS) as well as defense strategies against certain attacks are the subject of many research papers. Although proposing valuable ideas, they all exhibit at least one of the following major shortcomings. Firstly, many researchers design defense mechanisms from scratch and without reusing approved ideas. Secondly, most proposals are limited to naming and th...