Networks and marketing in small professional service businesses
نویسندگان
چکیده
منابع مشابه
Basics of Marketing for Small Businesses and Entrepreneurs
The marketing concept maintains that the starting point for good marketing, whether it be for a service or a product, is to understand the situation from the perspective of the customer. To appreciate the customer’s view of your business and your market offering, you need to appreciate several factors. First, many of your customers or potential customers view anything offered by a business with...
متن کاملService Businesses and Productivity
The records of superior performance of selected service firms over many years suggest that they may be more productive than others. This article uses the Theory of Swift, Even Flow to explain why that might be true. In the process, this article improves Schmenner’s 1986 service process matrix. The redefinition of the axes of this matrix and of the resulting diagonal leads to enhanced understand...
متن کاملKnowledge Transfer and Small Businesses
Co-opetition, simultaneous co-operation and competition, entails sharing knowledge that may be a key source of competitive advantage. However, sharing is dangerous when the knowledge might be used for competition. Levy et al (1999) show how a game-theoretic framework can help analyse inter-organisational knowledge sharing under conditions of co-opetition. This research extends this work into th...
متن کاملIMPACTS AND CHALLENGES OF CLOUD COMPUTING FOR SMALL AND MEDIUM SCALE BUSINESSES IN NIGERIA
Cloud computing technology is providing businesses, be it micro, small, medium, and large scale enterprises with the same level playing grounds. Small and Medium enterprises (SMEs) that have adopted the cloud are taking their businesses to greater heights with the competitive edge that cloud computing offers. The limitations faced by (SMEs) in procuring and maintaining IT infrastructures has be...
متن کامل, Jr . Marketing Professional Services
M ARKETING thinking and practice has been gradually moving into service industries. Its role in service industries is still limited, however. It has achieved some utilization in banks and airlines, to a lesser degree in insurance, brokerage, and public transportation, and still less in law, accounting, management consulting, medicine, architecture, and engineering. Even marketing research firms...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Journal of Research in Marketing and Entrepreneurship
سال: 2015
ISSN: 1471-5201
DOI: 10.1108/jrme-03-2015-0023