Medical Representatives' Intention to Use Information Technology in Pharmaceutical Marketing

Medical Representatives' Intention to Use Information Technology in Pharmaceutical Marketing

OBJECTIVES Electronic detailing (e-detailing), the use of electronic devices to facilitate sales presentations to physicians, has been adopted and expanded in the pharmaceutical industry. To maximize the potential outcome of e-detailing, it is important to understand medical representatives (MRs)' behavior and attitude to e-detailing. This study investigates how information technology devices s...

Marketing Norm Perception Among Medical Representatives in Indian Pharmaceutical Industry

Study of marketing norm perception among medical representatives is an under-portrayed component that deserves further perusal in the pharmaceutical industry. The purpose of this study is to find out the perception of marketing norms among medical representatives. The research design is quantitative and cross sectional study with medical representatives as unit of analysis. Data is collected fr...

Separating continuing medical education from pharmaceutical marketing.

The Use of Health Information Technology by Nurses in Healthcare

Background: Health Information Technology (HIT) has the potential for improving the quality, safety, and efficiency of healthcare and nurses are the largest group of HIT users. Objectives: Therefore, the present study mainly aimed to investigate the use of HIT by nurses in healthcare. Methods: This cross-sectional and descriptive-analytical study was conducted in four educational and treatmen...

Doctors’ opinions of information provided by Libyan pharmaceutical company representatives

OBJECTIVE To examine the opinions of Libyan doctors regarding the quality of drug information provided by pharmaceutical company representatives (PCRs) during detailing visits. METHOD An anonymous survey was conducted among 1,000 doctors from selected institutes in Tripoli, Benghazi and Sebha. Doctors were asked questions regarding the quality of information provided during drug-detailing vis...