Measuring brand perceptions: Testing quantity and quality

Measuring Consumer Perceptions of Credibility, Engagement, Interactivity and Brand Metrics of Social Network Sites

ii Acknowledgments I wish to thank Dr. Lance Porter, my thesis advisor, for his guidance, understanding and above all, his patience. Without his help, this project would never have gotten off the ground. I owe a tremendous debt of gratitude to Dr. Peggy DeFleur for her constant support throughout this entire process, without her help I would not be where I am today. My parents Tom and Jakie For...

Measuring the quality and quantity of professional intrapartum support: testing a computerised systematic observation tool in the clinical setting

BACKGROUND Continuous support in labour has a significant impact on a range of clinical outcomes, though whether the quality and quantity of support behaviours affects the strength of this impact has not yet been established. To identify the quality and quantity of support, a reliable means of measurement is needed. To this end, a new computerised systematic observation tool, the 'SMILI' (Suppo...

Does quantity generate quality? Testing the fundamental principle of brainstorming.

The purpose of this work is to test the chief principle of brainstorming, formulated as "quantity generates quality." The study is included within a broad program whose goal is to detect the strong and weak points of creative techniques. In a sample of 69 groups, containing between 3 and 8 members, the concurrence of two commonly accepted criteria was established as a quality rule: originality ...

“They Are After Quantity, Not Quality”: Health Providers’ Perceptions of Fee Exemption Policies in Morocco

Background A free obstetric care policy (FOCP) has been implemented in Morocco in 2008 in order to further decrease maternal mortality.   Methods Through in-depth interviews we explored the perceptions of health professionals in public Moroccan h...

Quality and Quantity Competition