Marketing Communication Strategy Using Direct Marketing For Start-Up Fashion Brand Teemochi

نویسندگان
چکیده

برای دانلود باید عضویت طلایی داشته باشید

برای دانلود متن کامل این مقاله و بیش از 32 میلیون مقاله دیگر ابتدا ثبت نام کنید

اگر عضو سایت هستید لطفا وارد حساب کاربری خود شوید

منابع مشابه

Brand Positioning Strategy Using Search Engine Marketing

Whether and how firms can employ relative rankings in search engine results pages (SERPs) to differentiate their brands from competitors in cyberspace remains a critical, puzzling issue in e-commerce research. By synthesizing relevant literature from cognitive psychology, marketing, and e-commerce, this study identifies key contextual factors that are conducive for creating brand positioning on...

متن کامل

Branding of Clothing Fashion products: Fashion Brand Image Development by Marketing Communication Approach

and status with the quality and comfort they deliver. Customers have become highly brand conscious presently. Hence, brand image is a significant factor in choosing the product or brand to buy. Driven by the competitive environment in fashion business, marketers have realized that creating a favorable brand image is a key to win larger market share in its market niche. An understanding of brand...

متن کامل

A new marketing strategy map for direct marketing

Direct marketing is one of the most effective marketing methods with an aim to maximize the customer’s lifetime value. Many cost-sensitive learning methods which identify valuable customers to maximize expected profit have been proposed. However, current cost-sensitive methods for profit maximization do not identify how to control the defection probability while maximizing total profits over th...

متن کامل

Marketing strategy for unusual brand differentiation: Trivial attribute effect

This research investigates that brand differentiation creating superior values can be achieved not only by adding meaningful attributes but also meaningless attributes, which is called “trivial attribute effect.” Two studies provided empirical evidences as following; first, trivial attribute effect creates a strong brand differentiation even after subjects realize that trivial attribute has no ...

متن کامل

Investigating how the message framing strategy impacts brand marketing

The current study, integrating relevant concepts derived from self-regulatory focus, prospect/involvement and knowledge structure theories, proposes a conceptual framework that depicts how the message framing strategy of advertising may have an impact on the persuasiveness of brand marketing. As empirical examination of the framework shows, the consumer characteristics of self-construal, consum...

متن کامل

ذخیره در منابع من


  با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید

ژورنال

عنوان ژورنال: European Journal of Business and Management Research

سال: 2020

ISSN: 2507-1076

DOI: 10.24018/ejbmr.2020.5.2.288