Marketing Analysis Of Watermelon (Citrullus Vulgaris) In Pesisir Barat District Of Lampung Province

Marketing is a social managerial process by which individuals and groups obtain what they need want through creating, offering exchanging products of value with others. This study aims to analyze marketing channels, margins, . factors that influence the margin watermelon in Pesisir Barat Regency, Lampung Province. uses descriptive analysis multiple linear regression models involving 56 farmers 30 traders. The results show, There are three channels for including Channel I (Farmers – Collectors wholesalers consumer retailers), channel II Wholesalers Retailers Consumers), III Consumers). on highest compared III. price at producer level factor influences (Citrullus Vulgaris) Regency. In contrast, sales volume costs do not affect watermelon's margin.