Kurumsal sosyal sorumluluk algısının marka imajı, marka güveni ve marka sadakati üzerine etkisi

This research aims to examine the effect of mobile phone users’ perception corporate social responsibility (CSR) on brand loyalty (BL) through image (BI) and trust (BT). The questionnaire prepared determine this was applied Trakya University Havsa Vocational College students. data obtained from 217 questionnaires were analyzed with AMOS Structural Equation Test by using SPSS 23 package program, findings interpreted. As a result, while respect for consumer employee dimensions CSR has positive BI, they also positively affect BT BI. Therefore, BI direct BT, BL, affects BL BT.