Incentive Outlay Ratios in Fast Moving Consumer Goods Sector in India
نویسندگان
چکیده
منابع مشابه
The Purchase Pattern of Poor for Fast Moving Consumer Goods: An Empirical Study of Poor in India
Despite possessing the adequate purchase potential for the fast moving consumer goods (FMCGs), the poor are not reckoned as a viable market by the FMCG marketers and as a result, the purchase preferences of poor are largely unexplored for the concerned products. The present paper bridges the gap subsisting in the pertinent literature by exploring the purchase behavior of poor consumers in the r...
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متن کاملthe purchase pattern of poor for fast moving consumer goods: an empirical study of poor in india
despite possessing the adequate purchase potential for the fast moving consumer goods (fmcgs), the poor are not reckoned as a viable market by the fmcg marketers and as a result, the purchase preferences of poor are largely unexplored for the concerned products. the present paper bridges the gap subsisting in the pertinent literature by exploring the purchase behavior of poor consumers in the r...
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ژورنال
عنوان ژورنال: Vikalpa: The Journal for Decision Makers
سال: 2005
ISSN: 0256-0909,2395-3799
DOI: 10.1177/0256090920050404