Formulation of Business Development Strategies in Gula Aren Temon SMEs in Pacitan District

The development company is one of the important factors underlying creation a successful business so that it can maintain its productivity in long term. Likewise, MSMEs need to design strategy support progress their during increasingly competitive competition. This study aims identify implementation, analyze potential, and formulate strategic priorities Gula Aren Temon SMEs. research method used qualitative with analytical tools form BMC, VRIO, SWOT, QSPM. results show nine building blocks BMC analysis describe interrelated elements SME’s implementation. VRIO most resources owned by are at parity. SWOT Analysis there alternative strategies, while priority chosen implement maximize quality service products relationships consumers other partners. was based on highest TAS score, namely 6,280.