Fashion or modern?

Cloak or Flaunt? – The Firm’s Fashion Dilemma

Often firms in the fashion industry purposefully withhold information on the identity of their most fashionable or acclaimed products. The benefit of this strategy is not obvious since we would expect higher awareness about fashion hits to increase demand. Moreover, even within the fashion industry, some firms actively promote their fashion hits. This divide in communication strategies cannot b...

Cloud Adoption: Relative Advantage or IT Fashion?

Cloud computing is a recent trend that has transformed the IS resource provisioning industry. However, the hype that cloud computing has received lately in combination with the ‘must-deploy’ imperative usually used by its promoters, makes it easy for decision makers to lose track of the reasons that make cloud computing valuable to business. At the same time, the IS research community has focus...

The codpiece: social fashion or medical need?

The male dress style of the higher classes of European society was revolutionised in the early years of the Renaissance. The codpiece was introduced into the male tunic. The codpiece had proportions that were at times grotesque, and so extreme that the question of the purpose of its use arises. Art gallery guides speculate that the codpiece represented a statement of the virility of the individ...

mixed methods research: a fashion or a need?

#no abstract#

[Single port, NOTES: a promising future or a passing fashion].