Factors of behavioral economics in scientific projects

Investigating the Rationality of Behavioral Economics in Mental Accounting by ‎Studying Laboratory Economics

The purpose of this study is to investigate the rationality of behavioral economics in mental accounting by studying laboratory economics. Undoubtedly, economic man, whose fundamental characteristic is rationality, is the starting point for economic analysis. In conventional economics, the premise of rationality is the cornerstone and the premise of all economic theories. However, critics of ec...

influential factors of customer e-loyalty in iranian e-stores

گسترش سریع تکنولوژی و اینترنت مسیر شرکت ها را به نگهداری وفاداری مشتریان الکترونیکی معطوف کرده است. وفاداری مشتریان یک حوزه بسیار جالب برای شرکت ها می باشد و وفاداری مشتریان تاثیر مستقیم بر درآمد و سودزایی شرکتها دارد. با توجه به اهمیت وفاداری مشتری، ما به جستجوی سه مشکل اصلی تحقیق پرداختیم که آن ها مهمترین موانع برای حفظ حیات کسب و کارهای اینترنتی هستند که عبارت از تعویض های متعدد مشتری، هزینه...

Behavioral Economics Introduction: Definitions and Naming Problems in Behavioral Economics

Behavioral Economics

Behavioral Economics is the combination of psychology and economics that investigates what happens in markets in which some of the agents display human limitations and complications. We begin with a preliminary question about relevance. Does some combination of market forces, learning and evolution render these human qualities irrelevant? No. Because of limits of arbitrage less than perfect age...

Essays in Behavioral Economics

Chapter 1: This chapter examines the logical consequences of the rather unsurprising notion that humans care about and manage their self-image, a notion long taken for granted by psychologists. I model this by assuming that decisionmakers derive utility from positive views about the self, holding constant standard utilitarian outcomes usually assumed relevant in economics. Other than this, agen...