Ecological responsibility in hotel industry

Web Services in Hotel Industry

The hotel industry is in need of efficient, integrated, and economic supply chains and circulation processes. This paper introduces a project of integration of hotel management systems by web services technology. We discuss how web services will consent to the hotel industry by automating product distributions and providing better services to buyers, suppliers, and prospective partners. The pro...

An environmental performance assessment of the hotel industry using an ecological footprint

Environmental management research on the hotel industry has touched little upon the topic of environmental performance assessment. This study uses ecological footprint models to assess natural resource consumption in the hotel industry and the burden it puts on the environment. Findings of the study indicated that: (1) As the star rating goes up, hotels tend to consume greater amounts of resour...

Brand Equity in the Pakistani Hotel Industry

Brand equity is considered as the most important aspect of branding, which is a set of brands’ assets and liabilities, its symbol or name that subtracts from or adds the value provided by a product or service to a firm and customers. The current research endeavor was to identify the interrelationship of customer-based brand equity dimensions (brand awareness, brand loyalty, brand image, and ser...

The impacts of corporate social responsibility, service quality, and transparency on relationship quality and customer loyalty in the hotel industry

The purpose of this study was to test how potential customers’ perceptions of a hotel’s corporate social responsibility activities, service quality, and transparency affect relationship quality constructs such as trust, satisfaction, and customer loyalty. Our research design consisted of utilizing a convenience survey of 487American potential hotel customers. We then followed a two-step approac...

Corporate Social Responsibility: Perspectives of Hotel Frontline Employees