Ecological Civilisation Discourse in Xinhua’s African Newswires: Towards a Greener Agency?

How does Chinese central media represent Africa through its environmental news? This article argues that the way in which organisations have reported issues across African continent has altered from a reactive “charm defensive” towards promotion of developmental model: “Ecological Civilisation”. Based on critical discourse analysis headline news published by Xinhua News Agency, this research illustrates emergence new, unexpected turn representations Africa, as well highlighting coherencies and tensions within discourse. Questioning why change emphasis content occurred, it investigates explanations at macro-, mezzo-, micro-levels analysis, concluding evidence indicates Xinhua’s remains closely linked to soft power goals Communist Party. However, presence risk discourses some reports hegemonic is altering. could potentially be result own commercial objectives or subjectivities individual journalists seeping into reports. provides significant contributions an understanding ecology development discourses.