Decision Making Behavior of Individual Stock Investors’ in Nepal

نویسندگان

چکیده

The study’s primary objective is to explore the factors influencing individual investors’ decision making behavior of Nepalese stock investors and examine relative degree influence such with respect various demographic socio-economic characteristics. study follows quantitative approach exploratory descriptive research designs. Survey was conducted during March through May, 2021 obtaining 505 usable responses. Factor analysis performed influential factors. factor “Accounting market information” revealed be highest in investors. effect “Public economic found significantly different between male female investors; surprisingly not among age groups. educational qualifications. Classical rational criteria as expected dividends, corporate earnings, dividends paid condition financial statements were most variables. While respondents seemed unaware consequences contemporary issues like environmental record, increase firm’s involvement solving community problems perceived ethics firm, need for relevant awareness campaigns regarding importance social, ethical, value investments seems alarming.

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ژورنال

عنوان ژورنال: The journal of Nepalese business studies

سال: 2022

ISSN: ['2676-1238']

DOI: https://doi.org/10.3126/jnbs.v15i1.50397