Deciding on a Continuum of Equivalent Alternatives Engaging Uncertainty through Behavior Patterning

A psychology experiment examining decision-making on a continuum of subjectively equivalent alternatives (directions) revealed that subjects follow common pattern, giving preference to just few directions over all others. When restricted experimental settings made the pattern unfeasible, demonstrated no choice preferences. In latter case, observed distribution choices by group was close normal. We conclude abundance may reduce individual variability choices, and vice versa. Choice overload paradoxically results in behavior patterning eventually facilitates decision predictability, while restricting range available options fosters choice, reflected almost random across group.