CVS health faces a new wave of disruption

Purpose The purpose of this study is to understand how Amazon’s threat may impact the Pharmacy Industry as a whole and whether traditional drugstore chains such consumer value stores (CVS) will need re-think their business strategy, especially in digital space, account for potential disruption. Design/methodology/approach This hypothetical case used teaching exercise guide learner through decision-making process. starts by presenting disruption retail pharmacy that main character must navigate using real-world data insights, provided case, formulate recommendation. Findings In an extremely competitive consolidated market, Amazon has change entirely. CVS Health potentially face strong headwinds from PillPack downward trend prescription sales. Regardless new competition, continues be innovative space. Instead being one-trick pony, encompassed mentality becoming one-stop-shop expanding into areas specialty pharmacy, health clinics, benefits management capabilities. Originality/value paper provides reader with existing known information about evolving allows interpret make own decision on strategy team can