Customer satisfaction in public and private sector banks

Indians banking sector is likely to face tough competition in the coming few years because many of recent policy started by Indian government start take effect and new entrants also show make their presence felt. It possible be a case survival best, or other words, most successful. A bank’s ability profits an increasingly competitive market will based on number, quality its investors, thus consumer satisfaction must continue key area for all banks future. Past studies have proved that service example This paper user SERVQUAL model which five dimensions tangibility, reliability, responsiveness, assurance empathy public private banks.