Cooperative advertising in competing supply chains and the long-term effects of retail advertising
نویسندگان
چکیده
Salma Karray gratefully acknowledges the Natural Sciences and Engineering Research Council of Canada (NSERC) for their financial support (RGPIN-2020-05156). Guiomar Martin-Herran from Spanish MINECO (AEI) under project ECO2017-82227-P Junta de Castilla y Leon projects VA105G18 VA169P20 co-financed by FEDER funds (EU). Simon Pierre Sigue Athabasca University an ARF grant.
منابع مشابه
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ژورنال
عنوان ژورنال: Journal of the Operational Research Society
سال: 2021
ISSN: ['0160-5682', '1476-9360']
DOI: https://doi.org/10.1080/01605682.2021.1973350