Commercial Product Development and Its Sustainability Impact for Rattan Cluster in Desa Trangsan

Export-based rattan industry manufacturers hold significant roles in national income, especially those Desa Trangsan, Sukoharjo. However, the still have limitations product design development, affecting innovation. Most industries Trangsan produce their products to fit global buyer demands, including criteria and quality buyers set. This research focuses on furniture analysis for export market produced by small medium manufacturers. aims identify commercial development process designer’s role innovation process. The uses literature study field observation methods with a descriptive qualitative approach. most impactful Trangsan. result shows that face challenges performing new need collaborate designers or academicians who are more industrial-oriented deliver better designs fresh ideas give added value companies. findings can pave way future studies aid conducting which is crucial promote drive success of