Bundling strategy and product differentiation
نویسندگان
چکیده
منابع مشابه
The Dynamic Effects of Bundling as a Product Strategy
Several key questions in bundling have not been empirically examined: Is mixed bundling more effective than pure bundling or pure components? Does correlation in consumer valuations make bundling more or less effective? Does bundling serve as a complement or substitute to network effects? To address these questions, we develop a consumer-choice model from micro-foundations to capture the essent...
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Bundling has been extensively studied in the literature and its benefits have been manifested through three perspectives of achieving better price discrimination, helping to save costs, and preserving the power for deterring a potential entrant. In this study, we examine two aspects of bundling which have not been studied before. We examine the impact of product heterogeneity on bundling decisi...
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ژورنال
عنوان ژورنال: Journal of Economics
سال: 2012
ISSN: 0931-8658
DOI: 10.1007/s00712-012-0265-9