Article Commentary: Alcohol Advertising: New Marketing Methods, New Controls?
نویسندگان
چکیده
منابع مشابه
Alcohol marketing in the 21st century: new methods, old problems.
Marketing and advertising for alcoholic beverages is abundant throughout the United States and the rest of the world. Despite the fact that alcohol advertising is related to earlier initiation of drinking, higher rates of consumption, and positive expectancies among youth populations, alcohol companies continue to design new products and related campaigns with youth-friendly attributes. Alcopop...
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ژورنال
عنوان ژورنال: Nordisk Alkoholtisdkrift (Nordic Alcohol Studies)
سال: 1996
ISSN: 0789-6069
DOI: 10.1177/145507259601301s02