Analysis Influence of Proactivity Power Business, Market Orientation, and Competitive Advantage toward Marketing Performance
نویسندگان
چکیده
منابع مشابه
Market orientation, competitive advantage, and performance: A demand-based perspective
Article history: Received 1 March 2008 Received in revised form 1 August 2008 Accepted 1 October 2008 This study assesses how customer value affects a firm's market orientation and consequently, competitive advantage and organizational performance in a service industry— the global hotel industry. The findings show that if a firm perceives its customers as valuing service, the firm is more likel...
متن کاملThe Effect of Entrepreneural orientation and Market orientation on Market performance of knowledge-based Companies with Mediating Role of Marketing Capability and Marketing Effectiveness
To achieve the desired market performance in the current competitive market and survive in this turbulent arena require appropriate orientations by companies. The use of entrepreneurial orientation and market orientation approaches in this area can be effective. Companies, especially knowledge-based companies, should obtain appropriate market share in a competitive market by applying marketing ...
متن کاملCompetitive Advantage in Market Space: Implications of Relationship Marketing
The Internet has been playing a key role to prolifically reach the target market. Simultaneously, the implications of Relationship Marketing (RM) to establish, maintain and enhance competitive advantage in the traditional marketplace are widely recognized. However, because of the online, ongoing, and on time communication approach of the Internet (the market space), the application of RM in the...
متن کاملthe analysis of marketing innovation influence pattern on sustainable competitive advantage through entrepreneurial orientation (case study: isfahan carpet industry)
in early 21st century, rapid and all- inclusive global change has transformed so much the working environment of organizations that the organizations and their managers are obliged to find new ways for their actions to adapt to global change and evolution, so that they can survive in the domestic and global competition arena. in fact, an organization will be successful that can achieve a sustai...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Asia Pacific Management and Business Application
سال: 2015
ISSN: 2252-8997
DOI: 10.21776/ub.apmba.2015.004.02.2